Privacy Policy

Last updated: 2 September 2026

SITWELL FURNITURE is committed to protecting your privacy and
processing your personal data in accordance with applicable data
protection legislation, including Regulation (EU) 2016/679
(the General Data Protection Regulation or "GDPR").

This Privacy Policy explains how SITWELL FURNITURE collects,
uses, stores and protects personal data when you visit or use
our website, contact us, create an account or place an order.

1. Data Controller

The controller responsible for the processing of your personal
data is:

SITWELL FURNITURE
Public limited company (SA – Société Anonyme)
Rue des Champs 20
1040 Etterbeek
Belgium

Company registration number (BCE):
0866.084.492

VAT number:
BE 0866.084.492

Telephone:
+32 (0)2 253 91 83

Email:
info@sitwell.be

2. Personal Data We Collect

Depending on how you interact with our website, we may collect
the following categories of personal data:

  • First name and last name;
  • Company name;
  • Email address;
  • Telephone number;
  • Billing address;
  • Delivery address;
  • Account and login information;
  • Order and purchase information;
  • Information provided through contact forms;
  • Information provided when requesting professional access;
  • Information contained in communications with us;
  • Technical information relating to your device and browser;
  • IP address and connection information;
  • Information relating to website preferences and cookies.

We only collect personal data that is relevant and necessary
for the purposes described in this Privacy Policy.

3. How We Collect Your Data

Personal data may be collected when you:

  • Browse or use our website;
  • Create or use a customer account;
  • Create or use a professional account;
  • Place an order;
  • Submit a contact form;
  • Request information about our products or services;
  • Communicate with us by email or telephone;
  • Interact with features available on our website;
  • Give consent to optional cookies or similar technologies.

4. Use of Personal Data

We may use personal data for the following purposes:

  • To provide and manage our website, products and services;
  • To create and manage customer and professional accounts;
  • To process orders and purchases;
  • To manage billing, delivery and customer service;
  • To respond to enquiries and contact requests;
  • To communicate with customers and business contacts;
  • To maintain and secure our website;
  • To prevent spam, fraud, abuse and unauthorised activity;
  • To improve the performance and functionality of our website;
  • To comply with legal and regulatory obligations.

5. Legal Bases for Processing

Depending on the circumstances, we process personal data on the
following legal bases under the GDPR:

  • Performance of a contract:
    where processing is necessary to create an account, process
    an order, provide products or services, or manage our
    contractual relationship with you.
  • Legal obligation:
    where processing is necessary to comply with accounting,
    tax, legal or regulatory requirements.
  • Legitimate interests:
    where processing is necessary for the legitimate interests
    of SITWELL FURNITURE, provided that these interests do not
    override your rights and freedoms.
  • Consent:
    where your consent is required, including for certain
    optional cookies, communications or other optional
    processing activities.

6. Customer and Professional Accounts

Our website may allow users to create customer or professional
accounts.

When you create an account, we process the information necessary
to create and manage the account and provide the services
associated with it.

This may include your name, company information, email address,
telephone number, billing information, delivery information and
account credentials.

7. Orders and E-Commerce

Our website uses WooCommerce to provide e-commerce functionality.
When you place an order, we process the personal information
necessary to manage the transaction and fulfil your order.

This may include your name, contact details, billing address,
delivery address, order details and information relating to
the transaction.

Payment transactions may be processed by third-party payment
service providers integrated with our website. Payment service
providers may process payment information in accordance with
their own privacy policies and applicable data protection
legislation.

8. Contact Forms

Our website may use contact and enquiry forms to allow visitors
and customers to contact SITWELL FURNITURE.

Information submitted through these forms may include your name,
email address, telephone number, company information and the
content of your message.

This information is used to respond to your request, provide
the requested information and, where necessary, follow up on
your enquiry.

9. Email Communications

We use email infrastructure and SMTP services to send emails
generated by our website, including contact requests,
account-related communications and order-related emails.

Depending on the technical configuration of the website, email
communications may be transmitted through an external email or
SMTP service provider.

Such providers may process the information necessary to deliver
these emails and are required, where applicable, to process
personal data in accordance with applicable data protection
requirements.

10. Spam and Security

We use technical and organisational measures to protect our
website and prevent spam, abuse, fraud and unauthorised access.

Security and anti-spam mechanisms may process technical
information such as IP addresses, browser information,
connection information and other data necessary to detect
suspicious or automated activity.

This processing is carried out where necessary to protect the
website, our users and our legitimate business interests.

11. Website Performance and Caching

Our website uses technical optimisation and caching mechanisms
to improve loading times, stability and performance.

These technologies may temporarily process or store technical
information required to deliver website content efficiently.

Such technical processing is limited to what is necessary for
the operation, security and performance of the website.

12. Language and Translation Services

Our website is available in multiple languages and may use
translation functionality to provide content in the selected
language.

Depending on the technical configuration, translation services
may use cookies or similar technologies to remember language
preferences.

Further information about cookies and similar technologies is
available in our
Cookie Policy.

13. Cookies and Similar Technologies

Our website uses cookies and similar technologies that may be
necessary for the operation of the website, including account,
shopping cart, language, security and preference functionality.

Where cookies or similar technologies are not strictly necessary,
they will only be used where the applicable legal requirements
for consent have been fulfilled.

For detailed information about the cookies used on our website
and how to manage your preferences, please consult our
Cookie Policy.

14. Third-Party Service Providers

We may use third-party service providers where necessary to
operate our website and business.

Depending on the services and technical configuration used,
these providers may include:

  • Website hosting and infrastructure providers;
  • Payment service providers;
  • Email and SMTP service providers;
  • IT and technical service providers;
  • Accounting and professional service providers;
  • Delivery and logistics providers;
  • Security and anti-spam service providers.

These providers may only process personal data to the extent
necessary to provide their services and, where applicable,
under appropriate contractual and data protection obligations.

15. International Data Transfers

Some of our service providers or their technical infrastructure
may be located outside the European Economic Area (EEA).

Where personal data is transferred outside the EEA, we take
appropriate measures to ensure that such transfers comply with
applicable data protection legislation and that appropriate
safeguards are in place where required.

16. Data Retention

We retain personal data only for as long as necessary for the
purposes for which it was collected or for as long as required
by applicable legal, accounting or regulatory obligations.

The retention period depends on the nature of the information
and the purpose for which it is processed.

When personal data is no longer required and no legal obligation
requires its retention, it will be deleted or anonymised.

17. Data Security

SITWELL FURNITURE implements reasonable technical and
organisational measures designed to protect personal data
against unauthorised access, loss, destruction, alteration
or disclosure.

Access to personal data is limited to persons and service
providers who require access for legitimate and authorised
purposes.

18. Your Rights

Subject to the conditions and limitations provided by applicable
law, you may have the following rights:

  • Right to access your personal data;
  • Right to rectify inaccurate or incomplete data;
  • Right to request erasure of your personal data;
  • Right to request restriction of processing;
  • Right to object to certain processing activities;
  • Right to data portability where applicable;
  • Right to withdraw consent where processing is based on consent.

19. Exercising Your Rights

You may exercise your rights or ask questions about the
processing of your personal data by contacting us:

SITWELL FURNITURE
Rue des Champs 20
1040 Etterbeek
Belgium

Email:
info@sitwell.be

Telephone:
+32 (0)2 253 91 83

We may request additional information to verify your identity
before processing certain requests, where reasonably necessary
to protect your personal data.

20. Complaints

If you believe that your personal data has been processed in
violation of applicable data protection legislation, you have
the right to lodge a complaint with the competent data
protection supervisory authority.

In Belgium, the competent supervisory authority is:

Data Protection Authority (Autorité de protection des données)
Rue de la Presse 35
1000 Brussels
Belgium

Telephone: +32 (0)2 274 48 00
Email:
contact@apd-gba.be

21. Changes to This Privacy Policy

SITWELL FURNITURE may update this Privacy Policy from time to
time in order to reflect changes to our website, services,
processing activities or applicable legislation.

The latest version of this Privacy Policy will always be
available on this page.

22. Contact

For any questions concerning this Privacy Policy or the
processing of personal data by SITWELL FURNITURE, please contact:

SITWELL FURNITURE
Rue des Champs 20
1040 Etterbeek
Belgium

Email:
info@sitwell.be

Telephone:
+32 (0)2 253 91 83